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An unrelenting focus on the shopper and the money they leave at checkout.

What We Do

Sorensen Associates specializes in in-store research to help understand how shoppers make their purchasing decisions. We assess product and package performance at every stage of development - from early concept to price adjustments. As the foremost authority on consumer attitudes, psychology, and behavior at the point of purchase, Sorensen helps manufacturers and retailers increase profits.

Concept & Product
Packaging
Brand & Pricing
Market Intro & Assessment
Promos, Ads, POS Displays
Shopper Insights & Category Management
Retailing & Store Design

PathTracker

Fresh from the Source:

Sorensen Associates Quality The challenges and solutions to conducting quality in-store research.

Packaging Test Case Study Includes an Interview with Senior VP, Client Services - James Sorensen

A Statistical Approach to Security Quirk's Marketing Research Review, March 2000, by Herb Sorensen

The Science of Shopping AMA's Marketing Research, by Herb Sorensen

Is Your Card Program a Customer Loyalty Program or a Customer Requirement Program? by Mark Heckman

Trade Promotion Management...from a Retailer's Perspective by Mark Heckman

Keeping In-Store Technology in Balance With Supporting Resources by Mark Heckman

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