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POS Display

Which POS campaigns break through the clutter and influence purchase decision?

Promos, Ads, POS Displays

Evaluate the impact of a display or promotion on perceptions of the brand. Test consumer reactions to ad copy and claims before making a large investment in final creative.

We use in-store shopper intercepts and observation, video taping and our patented electronic tracking system, PathTracker®, which measures shopping traffic patterns to identify optimum placement of displays. The graphs below show shopper concentrations changing after a display was installed.

POS Display Graph

PathTracker

Fresh from the Source:

In-store Promotion Event Evaluation Sorensen's In-store research helps "crack the code" to improve product, brand, and category performance.

Sorensen Associates Quality The challenges and solutions to conducting quality in-store research.

A Statistical Approach to Security Quirk's Marketing Research Review, March 2000, by Herb Sorensen

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