Would it be helpful to know how an introduction is going within the first month?

Market Introduction & Assessment

Sorensen Associates' unparalleled access to markets means we can evaluate a new product introduction or restage very early and with little involvement from you.

Early Indicator evaluates the overall proposition, including drivers and barriers to trial, pricing, shelving conditions, package performance, product performance, and competitive issues.

Store Audits can often uncover problems in how the product is handled and shelved.

Sales Forecasting include conducting an in-store evaluation of trial, followed by an in-home evaluation to determine repeat purchase. For the most accurate sales prediction, we recommend conducting a Controlled Store Test.