"Sorensen directly helped us determine which package had the greatest appeal to Wal*Mart and Kmart shoppers." - Research Director, Kimberly Clark
Packaging
Sorensen Associates has done hundreds of package research studies to determine shelf impact, "findability" and the ability of packaging to communicate the brand messages. By evaluating packaging on real store shelves and/or in-home, we have found what works and what doesn't before costly mistakes are made. Testing packaging in-store can also reveal how your package performs under poor lighting, crowding, mishandling, and against competing brands.
Concept Testing narrows package concepts to the best choice by evaluating shelf impact, persuasion, brand imagery, package appeal and functionality.
Package Benchmarking measures if a package needs a redesign, how it fares against the competition and what changes are necessary, including shelf impact, communication, appeal and functionality.
Shelf Impact
Packaging Appeal
Up-to-Date Appearance
Findability
Visual Equity provides the design team a quantitative assessment of brand elements, such as shape, color, logos, and bursts.
