An unrelenting focus on the shopper and the money they leave at checkout.

Shopper Insights

Sorensen combines new tools like PathTracker^® with video ethnography, shopper intercepts and observation to get the full picture of shopper behavior. With our extensive retailer network and broad cross channel experience, we can conduct studies in different channels to compare how shopper behavior and motivation differ, and how to tailor merchandising strategies to fit each channel.

Services Include:

• Early Indicator

• Purchase Decision Tree

• Controlled Store Tests

• Sales Forecasting

• Category Management

• Retailing

• Store Design

The Complete Solution for Winning at Retail Learn how Sorensen applies a variety of research tools to understand the first, second & third moments of truth.