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The most sought out speaker on shopping insights today
Title: Adjunct Senior Research Fellow, Ehrenberg-Bass Institute, University of South Australia
Scientific Advisor, TNS Global Retail & Shopper Practice
Available for: Speaking Engagements and Workshops
Travels from: Portland, Oregon, USA
+1-503-807-4321, USA


  • Retail executives
  • Brand product suppliers
  • Architects, designers, merchandisers
  • Trend watchers interested in emerging paradigms

Program Titles:

Recovery of Personal Selling in Self Service World
Bricks and mortar retailers are looking for answers on how to compete in today's fractured and highly competitive market. The answers are both in the humble beginnings of retail and the latest online selling strategies used by digital pioneers, Amazon. Active retailers, like the original shopkeepers, know what sells in their stores, where it's located and how to make shoppers happy with the experience. Amazon is hugely successful because they're doing exactly the same thing. Herb Sorensen, Ph.D., shopper insights expert reveals how bricks and mortar retailers can apply self-service selling strategies used by Amazon within the four walls of their store. You'll learn how Coke and others are using "low-tech" strategies that have given traditional retailers over 100% sales lift.

Game Changing Retail:
Beyond Category Management

Retailers are losing millions of dollars every day because they don't understand shopper behavior. This game-changing presentation provides new insights into how to design stores and manage and merchandise inventory for dramatic sales increases. Learn what three "votes" shoppers make on every trip that determine what they'll buy and how to leverage secondary placement strategies without actual secondary placements.

The Vision Thing:
Shopping Through Customers' Eyes

Ninety percent of all the sensory information arriving in the brain comes from the eyes. What the shopper sees and what they react to isn't random and haphazard. Shoppers look down, not up. They look more to their left than to their right. This presentation visually deconstructs, second-by-second, the purchase process, including interaction with the products, POS promotions, signage, staff and other shoppers to provide an eye-opening insight into how to sell more effectively.

Recent Speaking Engagements:

  • The SHOP Conference, Walton College of Business, University of Arkansas and MARS Advertising
  • CSP Consumer Insights Forum
  • Congreso AMAI 2010, Mexico City
  • Food Industry Leadership Executive Forum, Portland, OR
  • IIR Market Research Event,
    Las Vegas, NV
  • In-Store Marketing Summit,
    Chicago, IL
  • Asian Tour, Five Countries
  • Stockholm School of Economics, Sweden


"The attendees of our Consumer Insights Forum enjoyed Herb's presentation so much they wished he had had more time to speak! In fact, he received highest value rating for guest speakers in our post-event satisfaction surveys."

— Kristi Prior,
Director of EduNetworking,
CSP Information Group

"Herb Sorensen's unequivocal knowledge of retail, coupled with his excellent speaking style, has made him a consistently high ranking and sought-out speaker at our conferences."

— Ronit Lawlor
In-Store Marketing Institute

"What Herb Sorensen shares about how customers shop and how you can use it to improve your customer's shopping performance and your earnings is long overdue."

— Norm Myhr
Fred Meyer Stores

Videos of Herb:

Herb Sorensen
2013 Parlin Award
(6:54) YouTube Video
Tell them What's Selling! (1:32) YouTube Video
Make the Offer Clear and Distinct. (1:05) YouTube Video
The Next Revolution is Already Here. (1:16) YouTube Video
Shoppers Buy Items Not Categories. (2:40) YouTube Video
Amazonification of Walmart. (1:02) YouTube Video
The Big Head of Retail (3:10) YouTube Video
Amazon in the Store. (1:28) YouTube Video
Wharton Future of Advertising Program: Empirical Generalizations in Advertising II: What Works (10:27) YouTube Video