Views on the world of shoppers, retailers and brands  
Inside the Mind of the Shopper Press Contact Herb Sorensen Inside the Mind of the Shopper Home page


Retail Consumers Shifting Gears - Inc. 10/19/2009 PDF
The Brad Brooks Show Interviews: Herb Sorensen - Inside the Mind of the Shopper 7/2009 Podcast
Stores face new challenge The Nation 6/17/09 PDF
Summer Reading For Retailers Retail Solutions Online blog 6/10/09 PDF
What Most Retailers Get Wrong Business Week 6/8/09 Podcast
blogtalkradio / Mr. Media Interviews: Herb Sorensen 6/3/2009 Podcast
Herb Sorensen Knows What Your Customers Are Thinking Customer Management IQ 3/18/2009 PDF
blogtalkradio / Blake Landau Interviews: Herb Sorensen 3/12/2009 Podcast
Organic To Go comes to Washington-area 6/3/2008 PDF
Marketing to Barry, Buzz and Sophie 3/1/2008 PDF
Tesco Debuts in U.S. With Bare-Bones Stores 11/12/2007 PDF
Tesco - The British grocery invasion 11/7/2007 PDF
The 'Traveling Salesman' Goes Shopping: The Efficiency of Purchasing Patterns in the Grocery Store 11/29/2006 PDF
Marketers, Retailers Test Sensors to Weigh Reach of In-Store Promotions 9/27/2006 PDF

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About Herb

Herb Sorensen

Herb Sorensen, Ph.D. is a pre-eminent authority on observing and measuring shopping behavior and attitudes. He is the Global Scientific Advisor, TNS Global Retail & Shopper Practice, serving Fortune 100 retailers and consumer packaged goods manufacturers throughout the world for over 35 years. Herb consults with brands and retailers, speaks internationally to companies and groups, and writes a monthly blog.

Dr. Sorensen, Ph.D. biochemist, looks at consumer behavior from a scientific viewpoint but clearly explains the impact for the bottom line of merchants. Dr. Sorensen and Paco Underhill have been called the "Yin and Yang" of observational research. Dr. Sorensen's unique perspective, based on tracking millions of shopping trips throughout the world is the subject of Inside The Mind of the Shopper published by Wharton School Publishing, and released May 2009. Fast Company Magazine named him one of its top 50 Innovators. He has been quoted in The Wall St. Journal, Forbes, Business Week, MSNBC, Supermarket News, and Progressive Grocer.