Getting the Opinions of Our Young Purchase Motivators
Studies have shown that our children have a much greater impact on household purchases than previously thought, at least for this writer. Even the automobile industry recently revealed that they are talking to kids as they plan new family vehicles.
In a recent conversation with Mr. Bill Hruby of Sorensen Associates, he explained many of the different types of Kids' Research that they are conducting. While a majority of their research involves sensory testing such as taste test panels, their research goes well beyond the typical Kids' Research.
Most of my experience wit the Sorensen Associates has shown that one of their most significant benefits is the speed in which they obtain the results. In the case of Kids' Research, I was concerned that they could not match my experiences of the past with their adult sensory testing, which was a week turn-around from request to report on priority and a little less than two weeks on normal timing. As it turned out, Kids' testing requires the following timing:
Set-up: | 1 week | |
Field: | 1-2 days | |
Toplines: | 3 days |
For further information about the broad range of children's research conducted by Sorensen Associates, contact Mr. Bill Hruby at the Sorensen Office in Portland or through his E-Mail address, "wjhruby@sorensen-associates.com"